Digital Marketing

People that deal with Google Ads, like me, often ask the same thing: How can I get more out of my campaigns? If you're using basic settings for your Google advertisements, you're probably missing out on a lot. I now know that even little changes can have a big effect on a marketing campaign. In this post, I'll show you tools, settings, and strategies that I and others have used to go from "just running ads" to campaigns that actually convert, grow, and do well all the time. There is always opportunity for improvement, whether you are new to Google Adwords campaign management or have been running them for a while. Smart Bidding with Real-Time Signals Let’s start with bidding, the part most people try to ‘set and forget.’ But I’ve seen campaigns turn around when switched to smart bidding methods like Target CPA (Cost per Acquisition) or Target ROAS (Return on Ad Spend). These strategies use Google’s machine learning to make bid adjustments during each auction based...